Kidpreneurs: Leaders of Today & Tomorrow


Find out what makes these youngsters leaders of Today & Tomorrow!

by Patrice Edwards

At first glance, Moziah Bridges, Deidra Shores, Madison Brown, Devin Miles and sisters, Isabella and Olivia Gerasole are like any other kids: they go to school every day, complete chores and participate in extra-curricular activities. Still too young to drive and for most of them, college is still a faint and distant thought. Yet, these talented youth have successsfully managed to do what most people never do in a lifetime. By utilizing their passion, creativity and skill set, these young leaders started their very own businesses!

Teaching a child to steward their God-given talents and resources wisely is no easy task for the parents of these future leaders. Parents have to become keenly aware of their children’s strengths and weaknesses, in addition to displaying dedication, patience and a commitment to nurturing ideas and helping them flourish. Tramica Morris, mother of Moziah Bridges who owns a bowtie company, Mo’s Bows, said that parents should look for the gifts that their children have and “nurture those gifts like never before”.

Moziah Bridges is the nine year old owner of Mo’s Bows, a fast-growing bowtie company

Photo by Audria “Nubia” Arnold

Nine-year-old Moziah’s love for fashion came from his father and grandfather. Starting off sketching suits and men’s dress wear, Morris affirmed and encouraged her son’s skills and interests. Fast forward to the summer of 2011, they suddenly found themselves in his grandmother’s old sewing room, collecting fabric and sewing bowties. Since then, the business has grown through word-of-mouth and through advertising on his Facebook page. When asked about challenges they faced, Morris stated that as a single mom, she relies heavily on family and friends to help raise him and support him. “…it takes a village to raise a child”, she said, “community makes a big difference”.

For many kids, striking a healthy balance between school, extra-curricular activities and chores is difficult enough. However, 14-year-old Deidra Shores, winner of the NBC Today Show’s Kid Reporter Contest, reporter for Action 5 News and owner of D’Vent Productions assures “it’s important to be a kid first”. When asked if her teachers and peers were aware of her career, she revealed that they do know about her business, however she tries to “keep the school Deidra Shores and the tv personality Deidra Shores separate” to ensure she maintains a sense of normalcy while at school.


Deidra Shores on the set of NBC reacting to the news that she won the Today Show’s Kid Reporter Contest

Deidra Shores hard at work editing a news story

BREAKING NEWS: Congratulations to Deidra for recently winning the National Teen Reporter Contest for BET!

Madison Brown, 10-year-old owner of local jewelry company “Ma-Di 7 Arts”, has been making and selling jewelry for the past year. Madison’s secret to time management has been prioritizing her time to specifically work on her jewelry. Madison was originally inspired to create her jewelry company by her mother, owner of Urban Chocolate Boutique, to earn money and learn good stewarding skills early on. In addition to the inspiration from her mother there is a great deal of support from Madison’s entire family especially her grandmother. Madison stated that without the help of her grandmother, the business would not exist.

Madison Brown creating jewelry for her line of accessories known as Ma-Di 7 Arts

Madison Brown showing off her creative talent as a 10 year old jewelry designer

Isabella and Olivia Gerasole, 16 and 14, started cooking with their dad as toddlers and have been cooking up a storm since, winning the James Beard Award in 2006. They launched their cooking website ( in April of 2005 and published their first cookbook entitled “The Spatulatta Cookbook” in September 2007, featuring over 50 yummy, family-friendly recipes. Their appearances on The Today Show, The Tonight Show, The View, Rachael Ray and numerous others has kept them busy. Liv, currently an 8th grader in Evanston, enjoys math, science, piano and skating. Her sister Belle loves theater and has been in 12 productions at her high school in Evanston. It doesn’t stop there! These girls continue to share their cooking knowledge with other kids by teaching classes and making special appearances throughout Chicagoland area. This dynamic duo are currently exploring publishing an electronic version of The Spatulatta Cookbook, so more kids can join the fun!

Sisters Olivia and Isabella Gerasole started cooking when they were toddlers

The Gerasole Sisters published their first cookbook in September 2007

Undoubtedly, one of the biggest lessons to be learned as a Kidpreneur is that of money management. As a society, our piggy banks have slimmed down to the size of plastic bank cards and teaching children that each penny has a value is no easy feat. Moziah’s mom, Tramica Morris explains the importance of parents showing their children what it takes to buy life necessities, “I had a frank conversation with Moziah about the responsibilities I have as a single mom and told him that money does not grow on trees” she said. “I work hard to provide for him and I want him to understand that”. Deidra Shores learned at a young age what it takes to be an adult; starting a banking account and going to the dreaded DMV to obtain proper identification to open and establish accounts for herself and her business. She has attended several money management courses to learn how to be responsible with her money. Her mom, Vanessa Conners, stated that “parents should make sure their kids have limited access to bank accounts” to establish healthy boundaries.

Devin Miles, owner of Devin’s Gourmet Lemonade, has plans to partner with local schools, farmer’s markets and health food stores

Fifty percent of the profits Devin earns from selling his lemonade go to his famine relief organization – Horn of Africa

According to Derrick Miles, father of 10 year-old Devin Miles, owner of “Devin’s Gourmet Lemonade”, financial empowerment begins with giving. Fifty percent of the profits Devin earns from selling his lemonade go to the Horn of Africa, an organization he created to help with famine relief in Somalia and Kenya. The other half is divided between a savings account and his checking account. Devin has big plans for his business, including partnerships with local schools, farmer’s markets and health food stores to sell. He eventually wants the business to be successful to pass on to his kids – a lesson he has learned from his father who is also a successful entrepreneur. “I think the beautiful thing about it is he got these ideas [to give to charity] because he was listening to what we were doing in our business, Milestone Motivation”, explained Derrick. “It’s great to see that seed being passed from generation to generation.”

Family is of the utmost importance to the Gerasoles. The entire family takes part in cooking, producing television and web-based shows for children and adults that teach health, nutrition and kitchen safety. Heidi Umbhau, mother of the Gerasole sisters, always empowers her daughters to carry on the family legacy. She encourages her daughters, “you can do anything if you want it badly enough” and they have definitely taken their mom’s advice to heart. They are off to a great start with their amazing cookbook and frequent television appearances. Heidi knows the sky is the limit for her girls and believes that they will always be confident in their goals. She reminds them daily not to “ever be afraid to try new things and keep the door open for opportunity to enter.”

When asked to give advice to aspiring Kidpreneurs, Madison stated that it is important for kids to maintain their confidence and start a business they really believe in and have a passion for. Moziah encourages work hard, consistency, confidence and to always “think outside the box”. Deidra Shores added that remaining true to yourself is important. “Don’t be afraid to be yourself and to take suggestions from others”. Devin suggested not to fear humble beginnings. “Start out small by getting family members to help”. He also added, “give money to others who are less fortunate”. For aspiring chefs and future business owners Belle and Liv encourages them not to be afraid to make mistakes. “It’s like a recipe…if you make a mistake, sure, sometimes it may not come out right. But it might lead to a brand new taste sensation!”


Moziah Bridges:

Deidra Shores:

Madison Brown:

Olivia and Isabella Gerasole:

If you know a Kidpreneur who deserves to be highlighted, email their name, business name and a high quality photo to



Zack Hix, a 16-year-old entrepreneur, has already made a name for himself. As a matter of fact, that name serves as the banner for his custom design company which features t-shirts, greeting cards and more. Each design is kid-friendly, fun and original. Good Boy Roy even has a line of faith-based shirts and greeting cards which read, “God Rocks, I’m Just Sayin’!”.  Check out all of Zack’s designs and products at and find out how he can custom design t-shirts for your next cause, fundraiser or special event.


If you know a Kidpreneur who deserves to be highlighted, email their name, business name and a high quality photo to

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